Well I’m writing this piece because of some concerns raised
by individuals following this blog.
There has been so much concern about the security of that
winning idea. How do you ensure that the
moment you share the idea it doesn't just get hijacked? The fear of venturing,
of partnering or discussing your idea pervades our minds, and rather than
sharing we just keep it to our self.
This action as protective as it seems, can slow down the
actualization
of that idea or in most cases someone else may come up with something similar then you say to yourself ‘let’s just forget it’.
of that idea or in most cases someone else may come up with something similar then you say to yourself ‘let’s just forget it’.
The fact that most ideas often require a kind of
brainstorming; making something obvious that was not so initially, does not
mean we should tell everything we know about the idea. There are poachers no doubt waiting for the
blueprint to be shared. In the long run,
when you discover you've been snitched all the seemingly fantastic ideas end up
going down Jettison Avenue.
This need not be so.
Every business enterprise begins with an idea but doesn't
end with it.
There are other underlying decisions that drive it:
How do you get it to the market?
What makes it unique?
How do you monetize it? How do you price it?
What is the operational strategy to draw attention to it?
How do you package it?
How and when do you launch it?
All these become your trade secret.
It’s not enough to think bringing yam from the north to the
south is great business. Since the yam
is cheaper in the north, and the south have consumers ready to buy, the profit
margin is good… There are questions of
transportation, preservation, storage etc. that come up and you need to look
into these, proffer solution, write down a strategy and have a plan before you
even think of venturing into deep waters.
All that need not be spilled at a pitch session.
Except it’s a giveaway like some of the ideas I’ll be
sharing here, DO NOT detail your entire concept.
I expect something like:
‘Making a fortune
from Yam. Turnover in 6 months, minimal risk, easy and convenient buyback plan,
Low Start-up investment.’
Anyone who is interested in that will definitely get in
touch and we can have an NDA signed, then you can share the concept without
risk.
There are a lot of ideas about doing a particular thing that
is why we have industries. The banking
industry have loads of institution carving niches for themselves in the way
they do banking. The Aviation industry
have several airlines doing business in their own unique way. Same goes for telecommunication, furniture,
manufacturing, hospitality, automobile industries. All these are different ways of doing the
same thing. How they do it then defines
the edge they have above the competition.
These part of bringing the idea to life is not shared on
social media. Except of course your
audience have signed a Non-Disclosure Agreement. That is why in this blog there’s room for
those interested in a particular idea to collaborate privately. They can agree to signing documents and work
together on the idea as a project. All
that aspect won’t be visible to the World Wide Web.
So let’s have an initial pitch of the raw idea. If you decide to sell, collaborate and
brainstorm afterwards it’s your choice.
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